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My name is Anne Lutz. I’m the founder (sole owner and employee) of Salut Kidswear; a
Swiss start-up creating well designed, high-quality unisex kids clothes that are comfy and
allow for lively playtimes.
I aspire to create a kids clothing brand that is different. Kids deserve clothes with sophisticated
and lasting designs that do not compromise on form or function. Parents want kids
clothes that are unisex and of high-quality that can easily be shared and passed on to many
kids and friends. Our planet needs companies to think more holistically about the entire
life-cycle of products and more broadly about the environmental impact of what is produced
With Salut Kidswear I want to set a different example and show that kids’ fashion can be
done differently. By designing high-quality and long-lasting products and using only organic
materials, water-based prints and locally grown materials, Salut Kidswear wants to have a
more positive impact on the environment and be known for contributing to the slow fashion
movement as an antidote to fast fashion. I also aim to increase awareness among parents and
children of the environmental costs of the garment industry and demonstrate that leaving a
small footprint as possible from an early age in life is possible by consuming less but better.
The clothes are produced in Portugal with organic cotton and recycled fabrics to increase awareness and leave as small a footprint as possible. I want to take responsibility for our impact on the environment so that the future generations can enjoy it just as much as we do. The factory we work with ensures a wage that is high enough to maintain a normal european standard of living.
I ensure the following certificates:
GOTS (Global Organic Textile Standard)
OCS (Organic Cotton Standard)
SMETA (Enabling Responsible Supply Chains)
ISO 9001 (Quality Management System including facilities, people, training, services, equipment)