It’s been 1.5 years since I launched Salut Kidswear and started this crazy journey. During this time, I got a lot of positive feedback about the clothes, the quality and the design. Of course, this made me really (proud), happy and positive for the future and I immediately started designing the second collection. Shortly before sending it to production, my gut feeling played a trick on me and I stopped everything. I started researching for even more sustainable ways to produce clothes, especially to find an alternative textile to cotton, as this material requires a lot of water during its life cycle. I found that there are interesting garns made in Europe, but as this is still a niche sector, the prices and minimum quantities are too high to bear for a small brand like Salut Kidswear.
This is when I started thinking about producing locally with small manufacturers and completely changed my strategy: Instead of coming up with new ideas of products to design, I now look for existing industries and know-how that can still (or again) be found in Switzerland and I develop products from there. This new way of doing makes much more sense to me: producing as close as possible, knowing the people who make the products personally and therefore contributing to the local economy - even if that means that the margin I make is smaller.
The merino beanies made in Switzerland are the first products based on this new concept. They were produced in Aargau by Urs, who bought himself a few knitting machines and exclusively produces for small brands like Salut Kidswear.
If everything goes well, my second product made in Switzerland will come out in December - fingers crossed.
Thanks again for your support and I hope you like the new direction Salut Kidswear is going.